The big reason people hire a business coach is to accelerate growth and improve their bottom line.
While there are many different aspects of your business that you can work on with your coach, the end goal is always to increase profits and build a business that will provide for you and your loved ones for a long time.
Let’s take a closer look at how a coach can help you accomplish this. Sure, you can work on implementing little tweaks that improve conversions or save you a few dollars here and there by automating a process. That’s certainly valuable, but not really the best use of a good business coach.
A great coach will take a look at what you’re doing and where you’re at with your business, and then sit down go well beyond that. A good business coach can help you realise that you don’t know what you don’t know yet. Read that again. It’s an important concept.
The problem and what’s holding you back isn’t not knowing something. Once you know that you don’t know how to do something or what you should be doing, you can go out and learn what you need to learn to fill that knowledge gap. When you don’t know what you don’t know, you’re truly stuck.
Let me give you an example
. Let’s say you have a brand new website with a great product. You learn everything you can about copywriting and your conversions are amazing. But try as you might, you can’t sell more than a couple of products per month. What you may not know at this point is that you have to work hard at getting traffic to your site. You may not know that it takes a lot of targeted traffic from a variety of different sources to build momentum and drive up sales. In short, you don’t know what you don’t know, so continuing to tweak sales copy or changing pricing won’t do you much good until you realise that you should be working on driving traffic.